Jennie leads the Customer Insights function at Airship, helping brands understand the economic impact & quantitative results of their mobile app strategies. She’s passionate about using her Design Thinking & CX Innovation training (from eCornell & Northwestern) to guide research projects for customers. (Ask her about “disagio”!) Jennie’s previous role at Airship was leading the Strategic Services team in delivery of strategy sessions, as well as reporting, analytics & campaign managed services.
Prior to joining Airship, Jennie led Solutions Architecture and Strategic Alliances at CrowdTwist (acquired by Oracle). At CrowdTwist she managed 150 partner relationships and built a team who designed technical architecture design of omni-channel loyalty programs. Jennie started her career in martech at Epsilon where she held positions ranging from Campaign Specialist to Director of Customer Onboarding.
Outside of work, she’s a mom + fur mom of 4 & an active Rotary member with a focus on environmental sustainability projects.