Best Practices How to Make a Successful App: 10 Fundamentals for Maximizing Your Investment Katya Hill January 09, 2019 Make sure your app starts delivering value from day one. Learn how to make a successful app using these 10 fundamentals.
Engagement Channels 3 Ideas for Improving App User Retention from Holiday Downloads Alyssa Meritt January 04, 2019 Get strategies for boosting app user retention with users who downloaded your app during the holidays.
Best Practices “I’ve Got the Worst App Ever and Limited Development Resources. What Do I Do?” Emily Buckman November 21, 2018 Is your app (almost) the worst app ever? Don’t panic. Here’s a 7-step plan for whipping a subpar app into shape – without losing your mind in the process.
Engagement Channels 7 Questions Marketers Should Ask Themselves About iOS 12 Meghan Suslak November 18, 2018 To stay up to date and make the most of the new iOS 12 update, here are seven important questions every marketer should be asking themselves about iOS 12. Of course, these come with seven very helpful answers as well.
Best Practices Three Ways In-App Automation Can Drive Value for Your Brand Melissa Manser March 27, 2018 In-app automation is a great way to drive toward key goals in your app. Here are 3 ways brands can use it — each with triggers & best practices to consider.
Engagement Channels Introducing In-App Automation Greg Weinger March 09, 2018 See how in-app automation gives marketers & product owners the keys to drive app engagement, retention, feature adoption & revenue — no dev resources required.
Best Practices How E.ON Delivers Customer Value with Mobile App Messaging Sara Gulamali March 08, 2018 How energy company E.ON uses push notifications, message center content and A/B testing to empower app users and provide value.
Engagement Channels 3 Ways Retailers Can Leverage In App Message Centers Jessica Poundstone April 28, 2017 Retailers who use an in app message center can drive exponential app engagement – and revenue. Get ideas and examples in this post.
Best Practices 12 Things Every Mobile App Marketing Pro Should Know How To Do (And How to Do Them) Jessica Poundstone February 03, 2017 Mobile app marketing isn’t easy, but these 12 “how-to” articles should help. See what we’ve pulled together for you.