APP EXPERIENCE PLATFORM

Segmentation

Build, count and optimize your audience segmentation

More Personal Means More Valuable 

Are you able to personalize your messages (and boost results)
with customer intel from any lifecycle at scale?
If the answer is “not yet” we can help.

Send Targeted Messages Faster and More Confidently

Make every message more relevant with an easy to use & visual segment builder to deploy targeted messages faster.

Build More Engaging Segments

Segment customers based on their behaviors captured through events and actions they’ve taken on any channel. Enrich customer profiles with customer-level attributes for more precise and relevant segmentation that increases engagement.

Precise Segmentation Tools and Data

Get more accurate and precise audience segmentation data with an audience counter integrated into the visual segmentation builder that makes it easy to see your message is going to the right — and right number — of customers. Improve campaign outcomes with customer-level data that reveals which of your audience segments are most engaged and valuable.

Segmentation

Key Features
  • Segment Builder
  • Event Segmentation
  • Attribute Segmentation

Related resources for Segmentation

Creating Relevant Customer Experiences with Attributes, Events and Tags

Learn how to make every message more effective in this blog post. 

How Top Brands Are Proving the Bottom-Line Value of Their Customer Engagement Strategies

See how to use the Airship platform to segment your customer messaging for better results.

Get a Personalized Demo

Let us show you how the world’s leading brands use our platform to make every customer interaction more valuable