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Best Practices

7 In App Message Center Best Practices

Erin Hintz

January 04, 2017

Give your mobile messaging a longer shelf life — and create a better app user experience — with these 7 best practices for your app’s message center.

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Best Practices

In App Marketing FAQs: How to Deliver Real-Time, Personalized Mobile Engagement Inside Your App

Diana Laboy Rush

December 30, 2016

In app marketing delivers real-time, personalized in-the-moment messages to your most loyal customers, your app users. Get the scoop with answers to FAQs.

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Best Practices

REI #OptOutside Campaign Highlights Mobile Messaging Best Practices

Erin Hintz

November 11, 2016

Leveraging multiple mobile messaging channels makes the REI #OptOutside campaign even more engaging. See how.

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Engagement Channels

Why Add an In-App Message Center to Your Retail App? Check Out These Read Rate Benchmarks

Stephanie Capretto

October 26, 2016

See how leading retail apps use an in-app message center – and get the stats you need to make the business case for adding your own message center today.

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Engagement Channels

3 Mobile Engagement Tactics to Better Connect with Students

Melissa Manser

August 24, 2016

Gearing up for the 2017 School Year Ready or not, school either has or is about to begin. And if you are a university or academic organization, communicating with students is a critical part of setting them up for success. The key? Use their phones. Mobile apps are a surefire way to communicate with this […]

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Engagement Channels

Mobile Engagement Best Practices: Creating an In-App Message

Erin Hintz

July 13, 2016

What is In-App Messaging? An in-app message is content that is seen when the user launches the app. The message can appear at the bottom or the top of the app’s screen for a set duration, or until the user interacts with the message. When a new in-app message is sent, it replaces the old […]

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Best Practices

In-App Messaging: 5 Key Elements to Drive Better Mobile Engagement

Erin Hintz

June 28, 2016

5 in-app messaging best practices that drive action and engagement.

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Best Practices

Mobile App Marketing: Choosing the Right Channels

AJ Park

June 22, 2016

Have you ever uninstalled an app from your phone because you were getting too many push notifications? Or wondered why your flight information is popping up as a text message, rather than in your mobile wallet? Bad messaging channel choices, that’s why. Mobile devices offer a huge number of different ways to connect with your […]

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Best Practices

Using In-App Messaging to Engage Mobile Users

Erin Hintz

June 21, 2016

7 ways to drive mobile engagement – and a better customer experience – with in-app messaging.

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