CUSTOMER SUCCESS STORy
Neue Zürcher Zeitung Drives App Traffic with Tailored Alerts
Neue Zürcher Zeitung is one of the most influential German-language newspapers in Switzerland, known for its high-quality journalism and unbiased reporting. In addition to its print and web-based content, the company offers a mobile app that provides cutting-edge stories on finance, sports, science, the arts and international affairs.
Challenge
Today, more than half of NZZ’s revenue comes from loyal readers. As digital revenue continued to surge, Neue Zürcher Zeitung wanted to increase reader loyalty by driving app users to its high-quality, personalized content. Airship is a key part of the publisher’s strategy to drive users to its app, with the ultimate goal of increasing visit frequency and hitting its 200,000 paid- subscribers target by 2022.
Neue Zürcher Zeitung (NZZ) is the Swiss newspaper of record and one of the oldest papers still published.
In addition to a boost in open rates and a decrease in opt-outs, NZZ saw a 56% increase in time in app after implementing targeted Push Notifications.
INDUSTRY
Media
PRoduct
Push Notifications, Personalization
Airship’s mobile engagement solution and backend support are strong — and there are great out-of-the-box capabilities. The quality of service is well worth the money.”
Solution
Enhancing the Entire Experience for Mobile Readers
- Increased Engagement with Interest-Based AlertsUsers are spending about two more minutes in the app since NZZ implemented segmented, topic-based alerts based on their interests.
- Improved Open Rates Using Out-of-the-Box FeaturesNZZ boosts click-throughs by providing a quality app experience using out-of-the-box features, including rich media, deep linking and time-of-day delivery preferences.
- Leveraging Insights for Successful RetargetingPerformance Analytics gave the company a glimpse into the most popular tags added in the past seven days, empowering more effective retargeting.
Results