Stephanie Capretto

Why Add an In-App Message Center to Your Retail App? Check Out These Read Rate Benchmarks

Stephanie Capretto

October 26, 2016

See how leading retail apps use an in-app message center – and get the stats you need to make the business case for adding your own message center today.

Best Practices

Mobile Messaging Personalization Defined

Stephanie Capretto

June 06, 2016

If your message causes your best customers’ phones to vibrate, it better be relevant. The Urban Airship Strategic Services group takes this to heart every time we partner with a brand. Hear how we go about developing the optimal mobile messaging strategy for our clients and their users.

Engagement Channels

In-App Messaging: The Forgotten Mobile Messaging Channel

Stephanie Capretto

May 27, 2016

According to our latest benchmarks, roughly 55% of app users say “thanks, but no thanks” to app push notifications. It is imperative to be able to communicate to your app users because they are often your most valuable customers. So how can you engage them elsewhere? How about in the app? While push notifications are […]

Best Practices

Motherhood & Mobile App Retention: True Personalization Wins

Stephanie Capretto

May 02, 2016

As we approach Mother’s Day here in the U.S., I’ve been thinking about all of the tools I use as I prepare to become a momma. Not surprisingly, I downloaded several pregnancy and baby apps on my journey, and would love to share a few takeaways that could be applied to any app.

Uncategorized

Congrats! You’ve Earned Free Popcorn

Stephanie Capretto

February 12, 2016

There are so many things about the moviegoing experience that people look forward to — the thrill of seeing a feature film on opening night, dipping into a fresh bag of popcorn, people-watching as you stand in line for a ticket…

Well, maybe not that last one. And if you’ve ever bought a ticket in advance to avoid the lines, remembering to print it out or digging through your email account to find the order confirmation can be another frustrating ordeal. It’s even worse if you cannot find your ticket to print.

Best Practices

Five Mobile Marketing Trends to Watch

Stephanie Capretto

February 01, 2016

Following are some of the top observations and trends to help guide your path forward in the months to come.

Best Practices

Integrating Email with Mobile Messaging

Stephanie Capretto

January 18, 2016

The majority of the brands we partner with have existing email marketing programs and wonder how best to integrate those programs with mobile messaging. In many cases, the team that currently manages email marketing programs inherits the responsibility of owning mobile messaging. This is a topic that deserves attention, as customers interact with their favorite brands on both mediums, and brands should consider what makes each medium unique and appropriate for certain types of communications.