Jessica Poundstone

Jessica is Airship’s Director of Content Strategy. Have a story idea? Want to contribute a post? Have a question you’d like our experts to address here? Get in touch anytime at jessica.poundstone@airship.com.

Best Practices

How to Benchmark Your Mobile App Engagement Strategy

Jessica Poundstone

March 09, 2021

Is your mobile engagement strategy delivering optimal results? Airship’s new report, Push Notifications & Mobile Engagement: 2021 Benchmarks, is here to help you answer that and other key questions.

Best Practices

Top 10 Tips to Get the Opt-In

Jessica Poundstone

September 11, 2019

What can you do to maximize your opt-in rate? We have top 10 tips to help you get that opt-in for your mobile app notifications.

SMS Marketing

RCS Messaging Is a Gamechanger: Are You Ready?

Jessica Poundstone

July 15, 2019

RCS Messaging is poised to significantly change the mobile messaging landscape. We’re helping marketers get up to speed on the opportunity in our latest white paper — download it today!

Best Practices

3 Ways to Use Web Push to Connect With Your Customers

Jessica Poundstone

June 22, 2019

Web push notifications create value and utility for you and your customers. Get ideas and best practices for creating web push that gets results.

Airship News & Updates

10 Years, Trillions of Notifications & More Than Two Thousand Amazing Clients

Jessica Poundstone

June 17, 2019

Airship celebrates ten years of powering messages and customer engagement.

Best Practices

Addressing and Winning Back Dormant App Users

Jessica Poundstone

March 10, 2019

Dealing with dormant app users? Don’t worry, we got you. Here’s why users go dormant and what you can do to re-engage the users back to life.

Uncategorized

Our Top 10 Blog Posts From 2018

Jessica Poundstone

December 31, 2018

Take a trip down memory lane with some of the best content on digital engagement and growth published on the Urban Airship blog.

Uncategorized

7 Digital Marketing Takeaways from NBCUniversal, The New York Post & Aimia from Our NYC Digital Engagement Forum

Jessica Poundstone

October 15, 2018

Get insights from marketing leaders at NBCUniversal, The New York Post & Aimia from our Digital Engagement Forum in New York. Learn more!

Best Practices

CX Transformers: More than Meets the Eye

Jessica Poundstone

October 08, 2018

See what it takes to deliver stellar CX — and the increased revenue and loyalty that comes with it — in this recap of the August 2018 Forrester report, “Consumers Are Connected; Your Company Isn’t.”