Emma Patterson

Airships’ Mobile Leaders Forum took on Atlanta last week with a spotlight presentation from Sarah Post, VP of Interconnected Experiences at The Home Depot, who also participated in a panel discussion alongside Saru Palanivel of Cox Media and Ryan Hayes of Synchrony.  In this half-day session, mobile leaders gathered to discuss trends, challenges and opportunities. […]

We can always count on change in the mobile ecosystem. During the pandemic, brands had to be quick and nimble about adopting new mobile technologies and strategies. In 2023, they were more strategic and focused on what it takes to create a winning recipe across the mobile customer lifecycle.  2023 had its own new challenges […]

In an era dominated by the continuous evolution of technology, mobile is an undisputed catalyst for change. Mobile shapes the way we connect, work and live — with mobile apps at the digital center. At Airship’s Mobile Leaders Forum, innovative leaders have a chance to showcase their accomplishments. Here are some highlights.  DAZN emphasizes onboarding […]

Each year, our customers across the globe submit their best mobile strategies, app experiences and cross-channel campaigns to compete in Airship’s Altitude Awards. Twelve brands made the cut as finalists for their exceptional level of achievement, and we just revealed the final four winners live onstage at Mobile Leaders Forum in London. Want to know […]

Retail brands have a compelling opportunity to master the customer app lifecycle during the holiday season. Not only did smartphones account for the majority of online sales during Cyber Week last year, shopping apps consistently see a record spike in downloads between Black Friday and Cyber Monday. It’s time for brands to seize the opportunity […]

By 2024, nearly 5 billion consumers globally will have adopted mobile wallets, forcing brands to better tap into the potential of mobile wallet marketing strategies in unison with mobile payments. A recent Airship/Sapio Research survey of 11,000 consumers found the #1 use of smartphones  while shopping in physical stores was “using loyalty cards or coupons […]

Las Vegas welcomed Shoptalk 2023 again this year as the world’s largest retail brands flocked to hear about new innovations and commerce strategies, and ultimately find new ways to move their brand toward greater customer loyalty. Also a draw — an exciting performance by Nelly on Tuesday night.  Airship has been a long-time Shoptalk sponsor, […]