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Analytics & Data

How We Built Our Machine Learning Model for Predictive Send Time Optimization

Lisa Orr

October 09, 2018

Want to learn about the inner workings of our machine learning model for predicting the best time to send to each of your users? Read on.

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Analytics & Data

3 App Analytics Reports to Help You Understand Your App Conversion Efforts

Melissa Manser

April 19, 2018

Use these 3 analytics reports to measure your app conversion efforts & drill down on campaign performance. Part 3 of a 5 part series.

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Analytics & Data

Track Your Onboarding Efforts With These App Analytics Reports

Kayleigh OMalley

April 12, 2018

Use these two analytics reports to track your onboarding efforts, such as your welcome series & monitor account registration. Part 2 of a 5 part series.

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Analytics & Data

How AI Orchestration Works and Helps Marketers and Businesses

Nigel Arthur

April 05, 2018

Consumers want personalized experiences with valuable, relevant messages at the right moment. Learn how AI Orchestration helps marketers deliver on this need.

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Analytics & Data

Announcing New Predictive Lifecycle Marketing Analytics for Digital Marketers

Bill Schneider

November 10, 2017

Now marketers can use customer data to look forward, not backward. See how our new solutions help predict & influence customer engagement that leads to growth.

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Analytics & Data

Average Revenue Per User for Apps: A Closer Look at ARPU

Alyssa Meritt

July 19, 2017

In this post, we show you how to use ARPU (average revenue per user) to better understand and grow your mobile app revenue.

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Analytics & Data

Connect With App Users, Tame Your Data, Personalization Best Practices & More: NYC Mobile Growth Workshop Recap

Alyssa Meritt

May 16, 2017

Get tips and trends from top mobile brands and agencies in this recap of our our NYC Mobile Growth Workshop event.

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Airship News & Updates

Get the Data & Insights You Need to Increase App Retention by 3-10x

Jessica Poundstone

March 16, 2017

Register for our webinar, “Predicting User Churn & Mobile App Retention Benchmarks” and get valuable insights into boosting app retention rates.

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Analytics & Data

App Engagement Metrics: Best Practices for Using DAU, WAU & MAU Analytics to Grow Your App

Alyssa Meritt

March 01, 2017

Are you tracking the right app engagement metrics? Why every app needs a unique approach, and how DAU, WAU, MAU analytics fit into your mobile strategy.

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