Emily Hottal

Senior Product Manager

5 Keys to Developing a Culture of Experimentation

Emily Hottal

November 15, 2023

Some industry watchers estimate that product-led brands grow 10X faster. With a lot riding on product decisions, product managers must validate assumptions, test new ideas and continually improve products. Rapid experimentation is their essential tool. And yet, only four out of 10 marketers view testing and experimentation as a critical success factor. According to the […]

5 Steps Marketers Can Take to Improve Their Emails (Especially with Apple’s Mail Privacy Protection)

Emily Hottal

July 09, 2021

Here are steps marketers can take to adjust to Apple’s Mail Privacy Protection and improve their overall email experience for their customers.

Airship News & Updates

How Three Brands Used Email + App to Increase Engagement During COVID-19

Emily Hottal

April 05, 2021

Learn how three brands are using Airship’s platform to keep customers engaged with highly effective email + mobile app campaigns during the COVID-19 pandemic and beyond.

New Year, New Look: Give Your Email Campaigns a 2021 Makeover

Emily Hottal

January 14, 2021

The new year is here and what better time than now to plan for an email marketing makeover? Here are some tips you can use to give your email campaigns a refresh.

Best Practices

How Simple Personalizations Can Drive Big Engagement this Holiday Season

Emily Hottal

November 25, 2020

Make your messages stand out from the crowd this holiday season with these simple personalization ideas.

Mobile Wallet

How to Create a Mobile Wallet Pass

Emily Hottal

February 24, 2020

Create a mobile wallet pass in 10 easy steps. See for yourself how quick and simple it is to get started with mobile wallet marketing today!

Email the Way You Want It – The All New Template Builder

Emily Hottal

August 28, 2019

Airship is excited to announce our all new email template builder and editor that will allow marketers to make bespoke emails right within the Airship UI.

Mobile Wallet

How to Create a Mobile Wallet Pass

Emily Hottal

February 28, 2019

Create a mobile wallet pass in 10 easy steps. See for yourself how quick and simple it is to get started with mobile wallet marketing today!

Engagement Channels

Take the Traditional Wedding Digital: Mobile Wallet Makes it Easy

Emily Hottal

February 24, 2016

In recent years, the Do-It-Yourself (DIY) movement has really taken hold. According to Statista, the industry is expected to soar to $43 billion dollars globally by 2018. It’s no surprise that the wedding industry has also seen this phenomenon impact its business, with customers wanting to create their own online wedding announcements, RSVPs, landing pages, crowdfunded wedding registries and more.