In App Marketing FAQs: How to Deliver Real-Time, Personalized Mobile Engagement Inside Your App
Acquire
Welcome Series
Give customers a warm welcome.
Challenge
Hook Them at “Hello”
With no shortage of digital distractions out there, it isn’t easy to get people to download your app in the first place. Even more discouraging: the vast majority will delete it after only one use — if they open it at all. That means you need to hook them at “hello” and make a positive first impression that keeps them coming back.
platform
Welcome Series + App Experience Platform
Whether delivered in-app or paired with email and other channels, a multi-channel welcome experience helps ensure the first interaction with your brand marks the beginning of a long and valuable relationship.
Learn More About Our App Experience Platform
Channels
Create a multi-channel welcome series.
For example: send a welcome email after app download that prompts your customer to opt-in to SMS. When they do, send a text with a link to download a mobile wallet coupon. Boom: you now have multiple channels to reach them and keep them engaged.
Orchestration
Sophisticated automation, lightning fast delivery.
Sophisticated automation solutions and speed are both critical for engaging your customers in the exact moment you’ve got their attention. Our platform has both.
Analytics & Data
Test and optimize.
Easily see how effective your welcome series is with our Performance Analytics solution. You can also A/B test new messaging and strategies to see what’s working, and what needs to be adjusted.
Related Resources for Welcome Series
Let’s Talk Welcome Series
We’d love to understand your brand’s challenges and opportunities around loyalty and explore the ways we can help. Get in touch today for a conversation and a personalized demo of our loyalty solutions.