Coco Hsu, Author at Airship

Coco Hsu

Enterprise Sales Rep, Apptimize

Coco is an Apptimize Product Specialist and Enterprise Sales Representative at Airship, who works specifically with current Airship clients. She was part of the Apptimize team who was acquired by Airship in August 2019. Prior to joining the Airship team, she was the lead Sales Development Rep at Apptimize for 2 years where she provided solutions to brands looking to optimize user experiences on their digital platforms. Before her time at Apptimize, she was an Account Executive at Yelp and she earned her B.A. in International Relations from Brown University.

Digital Marketing Trends

3 Highlights from the Harvard Business Review Issue on Building a Culture of Experimentation

Coco Hsu

May 06, 2020

A/B testing is critical to a brand’s ability to innovate and it is more likely to be successful if there is a culture of experimentation. Here are 3 highlights from the Harvard Business Review’s issue on this topic.