Best Practices Shifting from Mobile App User Acquisition to Retention Neel Banerjee June 08, 2016 App engagement and user retention are key to success on mobile. Here are three ways our mobile analytics solution, Insight, can help.
Best Practices Motherhood & Mobile App Retention: True Personalization Wins Stephanie Capretto May 02, 2016 As we approach Mother’s Day here in the U.S., I’ve been thinking about all of the tools I use as I prepare to become a momma. Not surprisingly, I downloaded several pregnancy and baby apps on my journey, and would love to share a few takeaways that could be applied to any app.
Best Practices The Mobile Engagement Loop: From Onboarding to Re-Engagement Bill Schneider April 11, 2016 Learn more about the mobile engagement loop, and how you can leverage this new approach to connect with your customers on mobile.
Lifecycle Marketing Addressing — and Winning Back — Dormant App Users Justin Dunham April 06, 2016 Whatever way you choose to measure a dormant user, they pose challenges to data hygiene and often uninstall the app. But avoiding uninstallation isn’t your only goal. Disengagement is much more common and has the same effect — lack of conversion and, likely, loss of revenue.
Best Practices Upcoming Webinar: Getting the Opt-In AJ Park March 30, 2016 What separates “mobile innovators” from brands that are just “checking the box” with a mobile marketing strategy? It’s simple: ongoing customer engagement. Our webinar on 6 April will address all this and more.
Lifecycle Marketing Maximizing Mobile App Retention Melissa Manser March 03, 2016 Insights on what it takes to boost app retention, and ideas for making your app stick.