Caesars Entertainment Revamps Its Mobile Strategy to Enhance the Guest Experience
Simone Kriz
Find out how betting on Airship helped Caesars Entertainment win big with in-app messages and geo-targeted offers.
Simone Kriz is VP of Product Marketing at Airship, leading market positioning, product messaging, sales enablement, competitive selling, customer references and go-to-market strategy. Simone brings more than 18 years experience of technology product marketing leadership, most recently serving as senior director of product marketing at Salesforce. Earlier in her career, Simone was Google’s first product marketing hire in Europe, and after establishing a team in Germany was transferred to the U.S. to build the global AdWords business. After more than six years at Google, she led the marketing teams at Yammer through to its acquisition by Microsoft.
Simone has a BA in Marketing and Management from the Münster University of Applied Sciences in Germany and an MBA in Marketing from Golden Gate University where she was a Fulbright Scholar.