In this episode of Masters of MAX, host Tom Butta welcomes Jonathan Azouri, the CEO of CatchCorner by Sports Illustrated, North America’s top destination for booking sports facilities and activities. Jonathan shares his entrepreneurial journey and passion for innovation, highlighting the importance of keeping a human perspective in business. He emphasizes the impact of every interaction on user experience and the value of hands-on leadership in building successful teams.

You’ll hear Jonathan talk about what inspired him to start CatchCorner by SI, and his focus on accessibility and seamless user experience. While booking apps for hotel and restaurant reservations are familiar, Jonathan addresses the technical complexities and unique requirements involved in sports facility rentals including e-signatures and customer safety.

Subscribe to “Masters of MAX: The Mobile App Experience Podcast” on Apple Podcasts, Spotify, Pandora, Amazon Music, Audible or YouTube.

Make Connections:

• Connect with Jonathan Azouri on LinkedIn
• Check out CatchCorner by SI for iOS and Android
• Connect with Tom Butta on LinkedIn

The post Essential Advice for Building a Successful App – Masters of MAX ep. #20 appeared first on Airship.

The importance, pressures and value creation opportunities surrounding mobile app experience command marketing and technology leaders’ attention. We think about, research and advise brands around the world everyday on how to capture more customer value from mobile apps for themselves, and often share that knowledge more widely through our blog. Of everything published in 2023, the most-viewed blog posts focused on three overarching topics:

• Empowering a company’s entire team to create and optimize app experiences
• Better activating and engaging app customers
• Innovating native mobile experiences that improve customers’ lives 

Empowering Everyone to Create and Optimize Experiences

The ability of brands to engage with customers and optimize experiences depends on the tools they have at their disposal. Airship, a long-time innovator in the mobile app space, introduced a number of enhancements over the last year offering significant improvements in brands’ abilities to engage customers inside and outside the app: 

Airship’s no-code native Experience Editor allows marketers and product owners to create, deploy and adapt high-value app experiences like onboarding, feature adoption and opt-in flows, while developers are freed up to focus on new, market-differentiating features. 

Our recent experimentation enhancements allow brands to evaluate and continually improve all aspects of the mobile customer journey. From cross-channel messages and no-code native app experiences, to the app UX and features themselves, centralize all of your  experiments to more easily manage, analyze and optimize approaches prior to rolling out the best to a broader audience.

The integration of generative AI within the Airship platform enables marketers and product owners to easily create, atomize and test content variations across marketing campaigns and the app lifecycle. The goal — more quickly zero-in on winning combinations. 

Activating and Engaging Customers

To create sustained relationships with customers, brands have to convey their value, keep customers’ attention and create interactions that are meaningful enough to lead to loyalty. In four blogs, we zeroed in on these issues through the lenses of activation, personalization, Engagement Scores and gamification: 

From app store listings to first use, brands must clearly convey the value their apps offer and educate customers on how to best take advantage of those features for their own unique needs. Activation best practices help mitigate premature dropoff and expand respectful collection of customer preferences for tailored, personalized approaches. Data on customer location, ideal timing for messages, loyalty status, behaviors, content of interest and more are the building blocks of personalization. 

Following activation, you’ll want to influence customers’ habitual app use. Engagement Scores are a great way to monitor progress as they reflect how many monthly active users return on a daily basis. 

While it’s important to have a way of measuring success, it’s even more crucial to develop tactics to incentivize frequent app usage. By encouraging behavior that elicits excitement, offers a challenge and delivers rewards, apps can retain more users. Brands can embrace gamification across the mobile app lifecycle with quizzes for product selection, progress bars to encourage winning streaks, points-based reward programs and more. Using these techniques to help customers feel valued and understood will not only enhance mobile app experiences, but customer loyalty. 

Innovate to Improve Customers’ Lives

Apps that seamlessly integrate into users’ daily routines become indispensable. Taking inspiration from diverse use cases and tailoring your app’s features to be integrated into customers’ lifestyles can significantly enhance its value. 

For example, 81% of consumers plan to use apps on smartphones and wearable devices to improve their health and well-being in the U.S., UK and France. Where it makes sense, companies can incorporate wellness features into their apps, such as connecting users to their friends and family or limiting distracting interruptions. 

A great solution is Live Activities, which delivers real-time updates on lock screens without the repeated audible interruption and clutter of multiple notifications. Fans of March Madness saw Live Activities update more than 100 times per basketball game. From developing news stories to rideshares, restaurant reservations, deliveries, sporting events and more, Live Activities (or Airship’s support for Live Updates on Android), can improve the experience and digital well-being of users across all types of apps. 

Mobile wallet is another example of a native mobile experience with broad applications to deliver seamless customer experiences. While it’s often associated with retail coupons and loyalty cards, mobile wallet is becoming a mainstay benefit for airline travelers, concertgoers, diners, gym-goers and movie theater attendees because of the ease of storing credentials and receiving updates or reminders, as well as being easily embedded within digital channels or in-store signage for broad distribution. 

Follow the lead of your peers and check out the linked blogs if you haven’t had a chance already. And let us know if there are particular topics you would like us to explore. 

Top 10 Airship blog posts of 2023 based on page views:

1. Generative AI Will Reduce Mobile App Content Bottlenecks 
2. Activate Your Activation Processes 
3. What is Gamification? 
4. 3 Ways To Score High On App Engagement 
5. Live Activities Score Big for the NCAA Basketball Tournament 
6. 7 Building Blocks of Mobile Experience Personalization 
7. Life Gets Better with Mobile Apps, Literally 
8. It’s Time for Marketers to Advance Their Use of Mobile Wallets 
9. Introducing Experiment Anywhere from Airship 
10. 14 Years Later, Another First 

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As you reimagine delightful experiences for your mobile customers, consider what our experts, partners and customers had to say about the year ahead.  We’ve compiled their insights and predictions in our new 2024 Predictions & Insights eBook. Here’s a brief look:

AI, Data Privacy & Ethical Implementation
Generative AI (GenAI) will be red-hot in 2024, including calls for frameworks for responsible and ethical use, and cross-functional collaboration to navigate data security and copyright/IP concerns. Responsible use of AI is essential, and frameworks that guide and govern implementations are needed. Cross-functional teams must strike a balance between harnessing AI’s potential and mitigating its risks.

As businesses adopt GenAI to scale customer interactions, the focus sharpens on aligning efforts with business goals, with an emphasis on strategic goal-setting, continuous experimentation and data-driven optimization across the customer lifecycle. Without a strategic approach and the right goals in place, AI can’t be trained toward the best result and could accelerate mediocrity instead of enhancing competitive advantage. 

Simultaneously, the industry anticipates a transition toward expanded first- and zero-party data usage, marking a significant shift as third-party cookies fade away. This will provide publishers with a strategic opportunity to engage audiences more contextually, enrich user experiences and enable more precise targeting options.

Experimentation Mindset, Moments-Based Marketing & Customer-Centricity
Even though AI will continue to grab headlines, 2024 will actually be a transitional year for customer experiences. Sophisticated methods for reaching customers in their moments that matter will distinguish leaders from laggards.

Brands have a mandate to pivot from third-party to zero- and first-party data, leverage actionable insights, move away from channel-based approaches and embrace moments-based marketing — all of which are redefining customer engagement. As data privacy expectations evolve, we’re observing a shift: consumers are more willing to share information with brands they love. A customer-centric, mobile-first approach is becoming paramount, with the key being an ongoing exchange where brands can thoughtfully and progressively grow customer understanding over time.

Communicating value clearly, creatively, and in a timely manner is essential for retaining customers and developing brand loyalists. The challenge is to capture customer attention in their moments of engagement, meaning while they are actually using the app. As most customers decide whether to keep or delete an app within the first two uses, the window to secure ongoing use and grow customer value is fleeting and critical. Further, brands need to adopt an experimentation mindset to continuously optimize interactions inside and outside the app. As more brands embrace a culture of experimentation, mobile app experiences will become more personalized, customer-centric and immersive especially with the adoption of AR, VR and NLP. 

Learn more by reading our 2024 Predictions & Insights eBook for a full run-down of the trends you can expect to see this year.

The post Insights & Trends to Inspire Your 2024 Customer Experience Strategies appeared first on Airship.

The essence of loyalty is consistency. Gaining a customer’s loyalty is not a destination or final end state. It’s an ongoing journey. Think of it as a relationship. All interactions contribute to a customer’s future loyalty. From the moment a customer searches for or stumbles upon your mobile app, and later as they experience the app, every step matters. 

Every brand needs a loyalty strategy. A strong loyalty strategy is customer-centric, lives across channels and the customer’s journey, and is embedded through every phase of the customer’s app lifecycle. The challenge is to identify the satisfaction levers that will drive loyalty. Research shows these levers have a lot to do with expectations of value, convenience and overall app experience, which are the three ways to create customer loyalty.

1. VALUE
Value is about perception. To create value worth exchanging with customers, you need to understand their primary need and what they perceive as valuable about your brand and each of its digital channels.

For example, for a quick service app user, value might mean affordability and deals; for a financial service app user, value might mean communication and security; for a regional retail brand user, value might mean local engagement and support.

Here are some tips on how to learn about and leverage customer value perceptions

• Use segments, attributes and tags to create target audiences and segments so you can tailor messaging based on historic behavior and transaction data analysis to identify trends and insights 
• Define a data strategy to thoughtfully collect zero-party, first-party, behavioral interactions, satisfaction and sentiment data to better connect with your customers
• Set a strong data foundation when you align your mobile app development and customer experience roadmaps to enable unique, insights-driven experiences
• Iteratively test user experiences and measure performance based on analytic insights and behavioral insights to inform mobile optimization priorities 

2. CONVENIENCE
On the surface, convenience is a simple concept — it’s about making something easier, quicker, more useful and generally less complicated by reducing the time, effort or energy required. But, making a product, service or experience more convenient is easier said than done, particularly because what is considered convenient can vary from one customer to the next based on preferences, personal or immediate context, and even perception. Each of these factors can influence what constitutes convenience.

Still, by any definition, convenience is a known driver of customer satisfaction, and worth investing in.

“Eighty-seven percent of millennial shoppers say convenience is extremely or very important to them, according to a recent Numerator report.”

There are three types of convenience. Good customer experience can and should leverage a combination of each of them based on target audiences and use cases. 

Actual convenience is based on conventional reduction of time, energy or effort. To understand and leverage actual convenience, map customer journeys, screen views and behavior events.

Flow convenience relies on understanding a customer’s journey, behaviors and interaction goals to influence incremental engagement and/or conversion. To understand and tap into flow convenience — and increase customer satisfaction and engagement — build contextual multi-touchpoint campaigns that are sequenced and automated.

Control convenience allows customers to make specific choices about how, when or what they experience, causing the customer to have a sense of improved convenience, even if these controls actually require more time, effort or energy from the customer. To increase satisfaction, open rates and conversion rates, expand experience controls for customers with preference centers and allow them to make preference, content, frequency and other notification decisions 

See if you can identify different types of convenience provided by your app and take advantage of opportunities to make your app experiences more convenient — to improve customer satisfaction and drive customer loyalty.

3. EXPERIENCE
A good experience is the ultimate driver of customer satisfaction. It encompasses all the participation, engagement and interactions customers have with a business and their resulting perceptions and emotions. 

Each good experience or interaction a customer has with a brand contributes to customer satisfaction, establishes trust and connection and helps build the case for loyalty.

“Ninety-five percent of customers are more likely to be loyal to a company they trust, while 92 percent are more likely to purchase additional products and services from them.”

Your experiences should — 

• Continually reinforce the value proposition or brand promise
• Embed convenience everywhere
• Stay consistent across channels and messaging
• Build emotional connection with customers
• Employ reactive, proactive and predictive personalization
• Collect and leverage data for continuous optimization
• Ensure privacy and security 
• Align business, IT and experience strategies
• Integrate channels, backend systems, processes and data

“Six out of ten consumers say they are loyal because they feel a personal connection to a company.”

The Home Depot’s mobile app, first released in May 2010, serves as a companion for in-store shopping and consistently reinforces the app’s value proposition of seamless cross-channel shopping.

Gaining Customer Loyalty 
Loyalty strategy done right means effectively meeting or exceeding a customer’s expectations around value, convenience and experience. Doing so requires alignment across multiple parts of your business, from marketing to finance, business and IT. The rewards are worth it — higher customer satisfaction, greater customer retention, higher lifetime value and a stronger brand reputation for your business.

Airship’s Professional Services team of Strategic Consultants, Campaign Specialists and Data Analysts is available to help you build loyalty into your mobile and messaging strategies. We can help you retain and monetize your existing customers, grow engagement and in-app revenue and win new customers. Contact us to learn more about how our strategic services team can help you. 

Navigator is Airship’s customer newsletter covering the latest mobile industry trends, product updates, use cases and best practices, and other learning resources. It’s yet another resource to help you deliver better mobile experiences and create greater value more quickly. If you’d like to receive our monthly Navigator newsletter please sign up here.

The post 3 Ways to Create Customer Loyalty appeared first on Airship.

We’re all experiencing the acceleration of interest, debate, excitement and fear surrounding AI. The origins of AI go back decades, but the heightened interest has certainly been driven by recent Generative AI (GAI) alternatives. These promise advancements in AI application through the availability of larger learning data sets.

On a personal level, you may have found lots of ways to leverage GAI to make your day-to-day tasks more efficient — whether it be creating slides for a presentation, writing or refining a paper or crafting a note to a friend. 

In our professional lives, we see potential applications for GAI in virtually every department, but these use cases also introduce concerns about when, where and how to apply AI and what implications can arise. 

GAI Concerns
Speaking with customers, we generally hear three primary concerns about applying GAI in production environments: 

• What regulatory decisions will be made governing the use of AI and how could that impact my use case?
• Who owns data inputs/commands that are feeding the AI-enabled use cases?
• Who owns the intellectual property rights for AI-generated output, and what are the legal ramifications?

Absent additional clarity on these topics, it will take time for brands to implement widespread use of AI in production environments, and perhaps longer before brands are comfortable allowing GAI to automate decisions. 

GAI at Airship
At Airship, we have a long history of being first. We take pride in providing innovative solutions to address the needs of the market and we see lots of potential in applying AI to mobile marketing.  We believe GAI can be an important tool for enhancing the efficiency of marketing departments.

We’re proud to announce that we added GAI to the Airship platform in April to enable mobile marketers to iterate on copy, offers, subject lines and other content.

For our purposes, GAI is all about generating and refining content according to your editorial needs. You control all the inputs, as well as the decision rights on use of the output. You can use GAI to create variations of messages for testing or to accelerate the development of creative options.

Of course, Airship’s GAI tool supports multiple languages and the ability to leverage emojis (which we know can drive engagement).

The hype, focus and evolution of GAI are sure to continue in the coming months, but there are real-world applications for the technology today. When used under the right conditions, GAI can drive efficiency and time to market, while ensuring that decision processes and governance remain unchanged.

To learn more about Airship’s Generative AI capabilities contact us today.

Navigator is Airship’s customer newsletter covering the latest mobile app industry trends, product updates, use cases and best practices, and other learning resources. It’s yet another resource to help you deliver better mobile app experiences and create greater value more quickly. If you’d like to receive our monthly Navigator newsletter, please sign up here.

The post Practical GAI Applications While the Dust Settles appeared first on Airship.

Yet many businesses struggle. Average retention rates have barely budged for years, despite ongoing growth in app downloads. Gaps across the mobile app customer lifecycle result in The Chasm of No Return — where new app users drop off, never to return. Most consumers will use an app only once or twice before deciding to delete it or not. First and second impressions are everything.

On the other side of the equation are customers. Customers continue to use brands’ apps primarily because they simplify their lives and save them time. Other benefits, like saving money and earning rewards, are farther down the list of reasons that keep them coming back — even in today’s economic climate. 

While apps are not new, an end-to-end focus on life after download is — and that’s where Masters of MAX: A Mobile App Experience Podcast can help. Every few weeks, executives and managers responsible for mobile apps can get the inside story on how brand leaders and experts are navigating the twisty path to mobile app experience mastery. In every episode, our guests will share their strategies, advice and hard lessons learned, helping to inspire and ignite others on their own MAX journeys.

Our first episode features Hasan Luongo, Vice President of Global Marketing for Chipper Cash, which is working to unlock financial barriers in Africa and beyond through its app-only approach. In this episode, Hasan talks with our host, Thomas Butta, Chief Strategy & Marketing Officer at Airship, about the challenges of being mobile-only in a world accustomed to conventional banking, the importance of trust in the finance space, and the critical role of transparent communications with customers.

Besides being a coffee aficionado, Hasan is an entrepreneur, marketing leader and product leader with an extensive background in building and scaling high-growth technology companies and teams. Chipper Cash, which is ranked in the Fintech 50 by Forbes, has focused on personalization at scale — among other strategies — to serve more than 5 million app customers in five markets and process more than $1.5 billion in transactions per quarter. 

If your goal is to deliver extraordinary value for where your best customers choose to engage with your brand, Masters of MAX is the podcast for you. Never miss an episode by subscribing on Apple Podcasts, Spotify, Amazon Music or Audible.

Please tell us what you think of the first episode, send us your topic suggestions and let us know if you’d like to be a guest on future episodes.

The post Airship Launches Podcast on Mobile App Experience appeared first on Airship.

This year we analyzed more than 665 billion notifications sent to more than 2.5 billion users across 13 verticals — offering the most robust push notification performance benchmarks available anywhere. Findings suggest that:

Segmentation and personalization are driving more efficient and effective use of push notifications, resulting in higher open rates and fewer sends. Notification opt-in rates continue to grow as well.

You can’t evaluate the success of your mobile app campaigns unless you can measure and compare them to others in your industry. Our Mobile App Push Notification Benchmarks for 2023 aggregates last year’s push notification performance across nearly 5,000 apps to provide clear benchmarks and a starting point on your journey to optimize your own push messaging performance. 

Get answers to these and other questions:

Verticals with performance benchmarks include:

Take the first step and get depth and data on the following key takeaways: 

Push notification opt-in rates 

Many brands anticipated a decrease in opt-ins following the 2022 release of Android 13, and they still do. However, our benchmark study shows an increase in median push opt-in rates across both iOS and Android. As brands continue to focus on the customer experience across the mobile app lifecycle, consumers will continue to see the value of opting in. 

Push notification direct open rates 

The median push notification direct open rate increased over the previous year. As we continue to see brands using more robust segmentation and personalization, we anticipate further increases. Past Airship research has found that highly targeted and personalized messages produce nearly 7X greater open rates, compared to messages broadcast more widely.

Average monthly push notifications per user 

Brands often ask us if they are over- or under-messaging their audiences. The answer is usually “it depends.” Our benchmark data provides detail for each vertical about what, exactly, it may depend on. 

For example, media, sports, entertainment and social apps send a myriad of messages related to real-time updates and customers’ preferences. As we continue to see increased adoption of Live Activities, we anticipate companies in these and other industries will replace sending multiple push notifications with a Live Activity that dynamically updates directly on the customers’ lock screen — from match scores, major developing news and workout stats, to updates on deliveries, ride-share arrivals, reservations and order-ready alerts. 

Download Airship’s Mobile App Push Notification Benchmarks for 2023 now. 

Have questions? Get in touch.

The post Mobile App Push Notification Benchmarks for 2023 Have Arrived appeared first on Airship.

Consumers know the best deals of the year are up for grabs throughout November. Merchants were flush with inventory this year, and inflationary fears put consumers’ bargain-seeking behaviors on full display. Whether for loyalty points, streamlined experiences or app-only exclusives, consumers know the best deals are in the app. And for brands, app customers are especially lucrative, contributing 3.5X the revenue with a 3X higher likelihood to make a repeat purchase than other customers. 

Whether for loyalty points, streamlined experiences or app-only exclusives, consumers know the best deals are in the app.

Airship’s platform data saw massive gains in the number of new mobile app users over the holidays. From October 31st to Cyber Monday, the number of people adding a new retail app to their phone increased 26% year-over-year.

Black Friday continues to be the top day of the year for people to add a retail app to their phones — at nearly double the daily average holiday season. New from last year, people added retail apps to their phones at a greater and sustained rate starting in early November. Three of the top five app install days in 2022 were November 18 through 20.

This earlier app-uptake during the holidays mobile’s role in growing direct online sales as well as the discovery and planning process for in-person excursions. It also reflects retailers pushing key promotions earlier in the season — Target’s Black Friday deals began 11/20, as did Walmart’s third round of holiday deals.

With all of this positivity and merriment, why do we think future value will be wasted? 
On average, only 8% of these new app customers will return on the 30th day after download. It’s a pattern we’ve seen repeated year after year across most every industry vertical. For retailers, it’s even costlier, considering the holiday economics of lower margin, door-busting deals and a cost per app install estimated to be $5.28 in North America.

For an app to be successful, a customer must find it, download it, and value it enough to keep using it. Maximizing ROI depends on customers progressing through the app lifecycle beyond activation and engagement to ultimately become loyal app customers. 

Stay tuned to our blog posts over the next several weeks as we share some of the top tips and best practices to actualize and improve life after download.

The post Retail App Downloads Set Holiday Records, But Retention Will See Future Value Evaporate appeared first on Airship.

Airship’s new Mobile App Maturity Assessment evaluates your MAX capability across six key dimensions and ranks each dimension at one of four maturity levels. We also provide an overall maturity score.

Six Key Performance Dimensions 

App Growth 
We assess how you acquire new users to understand how much of a priority the app is to your business, how you’re promoting it and how your team is tracking and measuring growth.

App Experiences
App experiences delivered in the context of the customer’s engagement drive higher conversions, so timing is everything. This section will ask you how you apply mobile app experiences to critical moments and milestones in the customer journey. 

Personalization
App users who receive personalized mobile app experiences are more likely to engage. In fact, according to SmarterHQ, 72% of consumers say they only engage with personalized offers. This section evaluates how you use data to personalize your mobile app experiences. 

Automation
Trigger-based messages are automated responses to behavioral signals. In this section, we evaluate how your brand calibrates message frequency and what processes you have in place to deliver personalized app experiences at scale. 

Experimentation 
Data tells a story, and one of the best ways to get usable data for your strategy is to A/B test each component. This section is about evaluating your current A/B testing process and finding out what elements of each campaign, experience and new feature you’re actually testing. 

Orchestration 
In the final dimension of the assessment we evaluate how all the elements of your strategy work together. This includes seeing to what extent you’ve established cross-channel collaboration, governing processes and a single view of each customer.

Four Levels of Maturity 

Now that we’ve taken a look at the performance dimensions, let’s look at how we rank each dimension. Below are the four levels of maturity. We not only rank the maturity level for each dimension, we also aggregate your dimension rankings to provide an overall ranking. 

Basics 
We all have to start somewhere. Basics means you’re still green in this area of mobile maturity. But that’s why you’re here – to learn more about MAX and get strategic insights on how best to improve. 

Executing 
When you see Executing on your assessment, it means you have a great foundation for MAX, but might need a little help in identifying areas you’ve overlooked in your strategy. 

Accelerating 
If you’ve made it into the Accelerating category, you have definite momentum and are likely seeing strong ROI from your mobile app investments. Imagine what you could do with even more powerful mobile app experiences. 

Leading 
When it comes to building out a mobile app experience strategy, we all strive to be leaders. Brands that find themselves in the Leading category are producing and tracking ROI, retaining customers with key experiences in moments that matter and have made their mutual exchange of value crystal clear. 

Why Take the Mobile Maturity Assessment 

Mobile is the digital center of customer experience. Brands that fail to meet customers’ growing expectations on their mobile apps will see declines in revenue and loyalty. Conversely, brands that get it right see 3.5x more revenue from app customers than their other customers. 

Not sure what to do? Find out by taking the free MAX Maturity Assessment.

Go to the Mobile Maturity Assessment

The post Airship Launches a Framework for Assessing and Improving Mobile App Maturity appeared first on Airship.

This blog offers insights on what “getting it right” looks like. It explores why some brands are able to drive exceptional results, while others struggle to lift their customers across the dreaded chasm of no return. 

For many brands, the struggle isn’t going so well. Aggregated mobile app retention rates have barely budged in recent years despite a large and growing increase in the number of global app downloads. 

The Onboarding Series
Traditionally, teams responsible for mobile app performance have used messaging to drive users back into engaging with an app after they’ve downloaded. The most important kind of messaging for this early engagement is what we call the Onboarding Series – designed to educate new downloaders about an app’s value and begin drawing them into regular usage. 

With the Onboarding Series, app teams can create goal-based, cross-channel journeys encouraging new users to opt-in, register and try key app features. Teams can also perform other high-value actions that are critical to sustaining customer engagement and growing value. 

Our analysis shows that creating onboarding campaigns is a proven way to lift retention. We typically see a lift in customer engagement around the time each onboarding message is sent.

Apps that invest in an Onboarding Series (for example, running A/B tests to determine optimal timing, triggers, orchestration rules and more) see results that far exceed the category’s average 30-day retention rate. Airship’s latest data shows that high-performing Onboarding Series drive an average 34% lift in 30-day retention rates. Many of Airship’s top customers find even greater success.

Getting it done  
There are two kinds of work involved in delivering great mobile app experiences – creating the strategy and executing. Many marketers and mobile product owners have a clear view of what strategy is needed to cultivate and retain new users. They understand what it means to make life after download a rewarding experience for customers. Yet too many struggle to make it happen.

A recent Airship study found that nearly three-quarters of marketers and mobile product owners think about improving app onboarding, feature adoption, opt-in and data collection experiences, on a weekly basis. Yet 96% of them remain reliant on developers to actually get the work done.

All of which explains why Airship is so focused on creating solutions that marketers can use by themselves to implement app enhancements. Instead of waiting for developer teams to deliver cyclical updates or new releases, Airship’s App Experience Platform (AXP) gives marketers the freedom and the power to move forward without developer support. 

It takes time to plan and execute an effective Onboarding Series, but getting started is always the first step. From there you can fine-tune and improve every part of the process, giving your customers more of what they expect from your ongoing mobile app investments.

Find out more about customer retention with Airship AXP. 

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