Here are some of my favorite highlights from the event.

Airship Journeys Makes the Customer Journey Simple 

Our very own Senior Product Manager Lisa Orr took the stage to explain what Airship Journeys was and how marketers can use it to create powerful and precise cross-channel customer journeys. Most journey builders on the market today are over-engineered, said Orr. That’s why the Airship team – with input from over eighty marketing teams – designed a solution that’s easy to use.

If you weren’t able to attend the event and want to see Airship Journeys in action, contact us and schedule a demo!

JCPenney Creates Tailored Customer Experiences

JCPenney wants to create customer experiences tailored to the way their customers want to shop. In-App Marketing Senior Specialist Meredith Meador explained theri approach to making that happen: engaging with customers (especially loyal customers) early, often and personally. 

Using that strategy and the Airship Journey solution, they were able to send personalized messages that increased engagement and conversion during Black Friday and Cyber Monday. This strategy resulted in 12% of all purchases made in their app during those days coming directly from a push notification! 

TGI Fridays Gives Value to Get Value

The digital team at TGI Fridays wants to provide value to customers in the appropriate channel at the appropriate time with personalized messages – and make sure it all adds up to an incredible customer experience. Digital Product Manager Conner Fryoux explained that TGI Fridays was not just in the restaurant business, they’re actually in the experiential business – they just happen to sell really amazing food and drinks. 

TGI Fridays uses a simple strategy to create great customer engagement: give value, ask and retarget. Using Airship Journeys and Gimbal’s localization, TGI Fridays sends interactive and personalized messages to send coupons and incentives to visit the restaurant. They found that their personalized messages have a 40-60% higher conversion rate than generic messages. 

To get a closer look into how TGI Fridays uses Airship, check out their customer story. 

See You in Paris and Amsterdam? 

Atlanta and Dallas may have been our last Customer Engagement Forum events of 2019, but we have two events just around the corner in Europe! We’ll be in Paris on January 14 and Amsterdam on January 16. Check out our Forums page to learn more about these events. 

We Can Help You Navigate the Customer Journey

Let’s Connect

The post JCPenney and TGI Fridays Share How They Use Airship Journeys at Our Customer Engagement Forums appeared first on Airship.

We also had members of the Airship team, Mike Stone, Lisa Orr, Jonathan Rueda and myself, go over our Customer Engagement Platform and its tools to use data and machine learning to send the right message to the right person at the right time.

So, what did these marketing pros have to say about customer experience? Check out these highlights from the event:

Customer Experience Has Become the Primary Battleground for Brands Today

Our SVP of Marketing Mike Stone kicked off the event by sharing some stats (that can also be found in our very helpful Customer Engagement “Stat Pack”) that show just how important and valuable great customer experience can be for brands.

For instance, 65% of customers find a positive experience with a brand to be more influential than great advertising. Mike also explained how brands that lead in customer experience also see high customer lifecycle value and retention.

For Zillow, Driving Engagement Is All About Understanding Your Customers’ Needs

According to Chris Bettin, Zillow’s Senior Group Manager of Mobile Engagement, being “consumer obsessed” is what makes Zillow a leader in real estate apps. What does it mean to be “consumer obsessed” at Zillow? It’s about empowering consumers with the tools, insights and information they need to make the best decisions.

Chris also talked about how Zillow saw double the increase in visits and triple the number of engaged visits when they used personalized recommendations in their push notifications. By using AI to determine behavior, content ranking and delivery time, they were able to offer more relevant and better-timed content.

Personalized Content Helps Turner Win Against the Competition

For Turner and their coverage of the NCAA March Madness tournament, personalized content was the key. Knowing that the majority of their app users would be watching the games, it was important that their app complemented the viewing experiences. They used machine learning and AI to generate unique brackets for the bracket challenge and as a result, saw 1.6 million app users and 2 million brackets made.

Ela Govindasamy, Senior Director of Turner Sports, shared how personalization is a big part of their push notification strategy. For their March Madness app, they made sure notifications were personalized based on user preferences and didn’t have any content that would negatively impact the user’s game-watching experience.

See You in San Francisco?

If you couldn’t make it to this event, don’t worry, we have more cities in the U.S. and Europe in our lineup. Our next event is on May 30 in San Francisco, and we’ll have Foot Locker and Expensify sharing their customer engagement insights. See you there?

Make sure to follow us on LinkedIn, Twitter, and Facebook for live updates and announcements about the Customer Engagement Forums around the world!

The post Zillow and Turner Share Strategies at Our Customer Engagement Forum appeared first on Airship.

Today’s marketers have an unprecedented opportunity to connect with customers in smarter, faster, and more effective ways than ever before — and create experiences that drive exponential value for customers and brands alike. The best way to do this is to learn from top brands who are building the future of customer engagement.

Join me and other members of the Airship team in cities across the United States and Europe for our Customer Engagement Forums. You’ll walk away with a sharper understanding of what’s at stake when it comes to getting customer engagement right — and the opportunities for your brand to leapfrog the competition and crush your KPIs.

We’ll be welcoming insights from leaders at brands like AccuWeather, AMC Theaters, Expensify, Foot Locker, Turner Broadcasting, GSN Games, Tribune Publishing, Zillow (more to come) at cities like Santa Monica, San Francisco, Chicago, New York, London and Paris.

We’re very excited to host these conversations with these great brands and hope to see you there. You can see which cities we’ll be at here, and make sure to subscribe to updates as we’re adding more speakers and locations.

You can also read our press release on the event for more information.

See you there!

Make sure to follow us on Linkedin and Twitter to keep up with all our events and happenings.

The post Airship’s Customer Engagement Forum Is Coming to a City Near You appeared first on Airship.

The series continues next week — we’ll be in San Francisco on Tuesday, August 7 with Lisa Ajdini, Director Mobile Strategy with Caesars Entertainment, Alex Weingart, Senior Product Manager with CNET, and Andrew Gable, Lead Mobile Developer with Expensify. Register to attend the San Francisco Digital Engagement Forum today! 

On Thursday, August 9, we’ll be in Los Angeles with Gareth Mandel, Director of Product Marketing for eHarmony, Haseeb Tariqu, Mobile Marketing for Guess, and  Urban Airship’s own Lisa Orr, a senior data scientist who’ll chat about the latest innovations in AI and machine learning in martech. Register to attend the Los Angeles Digital Engagement Forum today!

We hope you can join us at one or both of these events!

And if you can’t make it, be sure to subscribe to our blog: you’ll get an in-depth recap of each event — as well as digital marketing best practices, strategies and tactics — right in your inbox.

The post Join Us Next Week in San Francisco & L.A.! appeared first on Airship.

Our Digital Engagement Forum series is underway: we’ll be in Seattle on July 17, and we hope you’ll join us!   

Here’s what to expect:

Learn How Alaska Airlines & Zillow Create Amazing Digital Experiences

Hear from Mike Lorengo with Alaska Airlines and Chris Bettin with Zillow about the latest strategies Alaska Airlines and Zillow are using to serve prospects and customers — across devices and channels.

See What’s New With Urban Airship

You’ll also get the scoop on the latest technologies and ideas for multi-channel engagement from Urban Airship experts. Ask them anything!

Grow Your Professional Network

We’ve built in time for networking, so you can connect with your peers and build new relationships that can help you grow your network, and your career.  

Register Today!

Ready to join us? Sign up for Seattle Digital Engagement Forum today. Not located near Seattle? No problem — we’ve got events planned around the world. Check out other Digital Engagement Forum locations.

And if there’s not an event near you, subscribe to our blog: you’ll get an in-depth recap of each event — as well as digital marketing best practices, strategies and tactics — right in your inbox.

The post Join Alaska Airlines, Zillow and Our Team in Seattle appeared first on Airship.

Our Digital Engagement Forum series is bringing together top digital marketing minds (including, we hope, yours!) for candid conversations about rising above the noise & building deeper, data-driven relationships with customers and contacts — across devices and channels, in real time.

We’ll be welcoming insights from leaders at brands like Adidas, Alaska Airlines, AllState, OLX, SXSW, Zillow and many more to come.

Join us in a city near you to get a handle on the people, processes and tools you need to get customer engagement right — at scale.

Here’s a peek at topics we’ll tackle and what you can expect:

Hear What’s Working in Omnichannel Engagement

Learn about the innovative strategies, team structures, KPIs and data brands are using to drive results, break down silos and move to more coordinated, customer-centric strategies. We’ll also share how we help the world’s leading brands make every customer interaction valuable, no matter they channel they’re on. You’ll walk away with a notebook full of ideas you can start implementing the next week!

See the Latest Tools & Technology You Should Consider

Get up to speed and in the know on the latest tools, technologies and strategies for making orchestrated, omnichannel engagement a reality. We’ll discuss channels you can add to your engagement strategy today, as well as emerging channels your brand may want to consider adding to your mix.

Learn What Data & KPIs Top Brands Use to Win

Data is fundamental to successful digital engagement. Hear how top brands are using data to deepen customer intell, make better decisions and drive more valuable relationships. Our team will also explain how using data, predictive AI analytics and orchestration can help you optimize and personalize your messaging

Join Us at a Digital Engagement Forum Near You

We’re excited to take the stage alongside some great brands around the world this year and hope to see you there. Attendance to all of our Digital Engagement Forums are free, and you are welcome to have a coworker join you. Plus, we’ll include time for you to meet other digital engagement pros and expand your network.

Sound good to you? Register to join us — we’ll see you soon!

The post Introducing our Digital Engagement Forum Event Series appeared first on Airship.