“Airship gives us a great way to communicate with our guests and drive engagement, which ultimately leads to greater revenue generated through the app,” says Seth Turner, Mobile and Digital Innovation Manager at Caesars. After reading the highlights below, be sure to read the full customer story for all the details:

In-App Messaging Drives Loyalty from the First Engagement

Airship’s In-App Messaging capabilities power the onboarding flow for Caesar’s Rewards. New users receive automated welcome messages, encouraging them to register for exclusive features and personalized offers. This effort has resulted in a 350% higher three-month retention rate among users who opt in to push notifications. If someone changes their mind and opts out of push notifications, Airship is there to save the day, as well. Airship’s Custom Events feature triggers in-app messages to win back subscribers. “Close to 30% of users clicked the call-to-action button that directed them to opt back in,” Turner says.

Geo-targeted Offers Increase Revenue

Using geofencing technology from Airship partner Gimbal, Caesars sends contextual push notifications that connect with guests in the right places and at opportune moments. In the full customer story, you’ll learn how Caesars uses Airship Personalization Tags to optimize engagement based on specific user behaviors.

Automated Push Campaign Elevated App Store Ratings by 120%

To improve its App Store rating, Caesars used Airship to set up an automated campaign that directed users to give reviews after having positive engagements with hotel bookings, dinner reservations and other in-app experiences. To find out how quickly more than 45,000 favorable reviews were generated, raising the overall app rating to 4.4 stars, check out the full customer story.

Airship’s Solutions Give Caesars a Winning Edge

By continuously evolving its mobile strategy with assistance from Airship, Caesars Entertainment has been able to stay ahead of the competition. Read the entire customer story for even more insights into building guest engagement and growing revenue. And be sure to check out our customers page for inspiration from other successful Airship partnerships.

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Push Notifications Help OPB Promote Its Most Engaging Stories

In 2015, OPB set out to expand its digital presence, focused on reaching members where they are, on any device. With the goal of long-term retention of membership, driving traffic to an app or homepage was secondary to building and maintaining audience loyalty. That meant providing quality content at a comfortable cadence that would keep its listeners informed and engaged. To promote its best journalism and storytelling across platforms, OPB uses Airship Mobile App and Web Push Notifications. To see how just one alert per day can drive long-term customer loyalty, visit the full customer story.

Crafted Notifications Improve the OPB Member Experience

Strengthening this quality-over-quantity approach, the OPB team treats each notification they send out as its own piece of content. Making sure that these alerts are crafted to be engaging and informative not only gives OPB listeners the need-to-know details at the lock-screen level, it also drives engagement in the stories being told: OPB’s open rates rival those of the biggest and best-known brands. Find out exactly how they compare in the full customer story.

Personalized Approaches Can Foster Even Deeper Loyalty

As OPB prepares to launch a new website, the network’s quality-driven approach is informing new strategies to improve the customer experience. While OPB maintains an admirable 78% long-term retention rate for Web Notification subscribers, personalization is creating the potential for even deeper and more informed listener relationships. Discover how Personalization Tags are deepening OPB’s engagement in its customer story.

Airship Is Here to Help

OPB relies on its listeners, and you rely on your customers. We’re here to help, with a customer engagement platform that can put your content in front of the right people at the right time, no matter your industry. To see the full details of how we helped OPB, read their full customer story. You can also find other great success stories on our customers page.

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Full Lifecycle Engagement Builds Loyalty from Day One

TGI Fridays uses Push Notifications and targeted In-App Messaging from Airship to collect rich customer data and engage app users at every stage of the customer lifecycle — starting with a special offer moments after they download the app. The Airship Journeys solution makes it easy for the TGI Fridays team to drive meaningful engagement, such as getting 98% of app users to respond to a recent app-upgrade campaign.

Custom Event Triggers Drive Action

When users drop off mid-order on a mobile device, TGI Fridays needs to act fast to recapture those abandoned carts. The company uses Airship Automation to set swift re-engagement in motion via custom event triggers, and follows up with an in-app survey after a few successful transactions. Check out the full customer story to learn how Airship helped TGI Fridays achieve a nearly 30% abandoned cart conversion rate.

Location-Based, Traffic-Driving Offers Boost Revenue

TGI Fridays taps into a massive revenue stream by connecting Airship with the Gimbal Location Platform to reach app users entering high-traffic, geofenced areas. At airports, for example, Airship can push drink specials and appetizer offers to a user’s lock screen moments after they exit their gate — before they’ve even had a chance to consider other options.

Make Airship a Key Ingredient of Your Mobile Success

“There’s no one else out there that provides the capabilities that Airship does — or the level of strategic involvement,” says Chris Hansen, Senior Director of Digital at TGI Fridays. “We’ve been extremely happy with the partnership that we formed.”

If meaningful mobile experiences are important for your brand, Airship can help you create personalized notifications that drive action and increase loyalty. To learn more about our partnership with TGI Fridays, view the full customer story. Or learn about other successful Airship partnerships on our customer page. 

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Here’s how GasBuddy partnered with Airship to keep its users informed, engaged, and on the road. You can find the complete customer story here. 

A Multi-Channel Approach Boosts Traffic and Increases Retention

With almost 500K new installs every month, GasBuddy wanted to create a user onboarding experience that held attention beyond the initial install. It also wanted to focus on driving daily users into the app to engage with its advertising, which is the lifeblood of the app. So Airship developed a multi-channel approach that included push notifications, in-app messaging and email to welcome new users, drive new feature adoption and keep traffic flowing into the app. 

Real-time, Location-Based Offers Drive Customer Engagement and Revenue

GasBuddy’s popular GasBack rewards program partners with major retailers like Home Depot, WalMart and Petco to give its users free gas earnings from their everyday purchases. To drive awareness and adoption of this program, GasBuddy integrates Radar with Airship to deliver automated push notifications based on where its users are shopping. Every time a mobile app user enters a geofenced retail location, they receive real-time offers from the GasBack program. This kind of timely, relevant and helpful messaging has helped GasBuddy increase daily transactions within its affiliate marketplace by leaps and bounds—but for the details you’ll have to visit the customer story. 

Data-Driven Cross-Channel Campaigns Reengage Users Automatically

Using Airship Real-Time Data Streaming, GasBuddy sends mobile data from Airship to Salesforce Marketing Cloud to trigger cross-channel reengagement campaigns. For example, if a user starts to sign up for the popular Pay with GasBuddy program, but drops off mid-process, GasBuddy can reach out with a reminder or special offer via email automatically. 

Drive Your Retention and Revenue Numbers with Airship

GasBuddy and Airship are improving the lives of commuters, travelers and drivers of all sorts. Our mobile engagement platform has the ability to enhance the customer experience no matter your industry. For more details about our partnership with GasBuddy, view the full customer story, or learn about other successful partnerships at our customers page. 

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Rich Push Notifications Capture Attention and Connect with Readers

The Tribune keeps its readers informed and engaged by delivering the latest news stories through Airship Push Notifications. It supplements these with Rich Notifications when the story has a visual component that’s sure to be compelling, connecting with readers from their lock screens with a snappy headline and photo to match. 

Personalization Tags Boost Reader Retention

Everyone has their favorite section of the newspaper, so the Tribune partners with Airship to let its app users select their preferred topics through Personalization Tags. This ensures that the Tribune is delivering engaging and on-topic articles to its readers wherever they are, boosting user retention in the process. 

A/B Testing and Analytics Optimize Engagement

Push Notifications are a delicate balance between revealing too much and too little—and the only way to know which is right is through testing and analytics. The Tribune partners with Airship to test its push notifications, sometimes to surprising results. Check out how Airship helped the Tribune drive a 56% higher open rate through A/B testing in the full customer story.

This Just In: Airship Can Help Your Business Too

Airship gives the Chicago Tribune a better understanding of its readers, including the type of news they want, when they want it and how often. If you’re looking for this kind of in-depth, actionable insight for your customers, Airship is here to help. To see the full details of how we help the Tribune drive user engagement and retention, read their full customer story. We’ve also got other great success stories at our customers page.

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Since launching the Alaska Airlines app in 2010, the airline’s customer base has become increasingly connected through their mobile devices, and with this connectivity comes great opportunity. Here’s how Airship and Alaska Airlines have improved app engagement and streamlined the day-of-travel travel experience for its 47 million annual passengers.

Get the highlights below and read the customer story here.  

Push Notifications Keep Passengers Informed in Real-Time

With all of the details to keep track of before departure, Alaska wanted to enhance the day-of-travel experience for its passengers through its helpful app and timely updates. Mobile check-in, a feature used by 56% of all travelers, eliminates the hassle of waiting to know your departure gate or seat assignment. It also serves as a gateway to the airline’s digital experience. When paired with Airship Mobile App Push Notifications, the benefits of mobile check-in go above and beyond.

Mobile Wallet Reduces Stress and Hassle While Traveling

To take the convenience of mobile check-in one step further, Alaska Airlines also harnesses the power of Airship Mobile Wallet. This allows passengers to download digital boarding passes via email or the Alaska Airlines app, and save them to their Apple Wallet or Google Pay. Boarding passes automatically appear on the passengers’ home screens when they arrive at the airport and are updated with flight details like boarding times, seating changes and gate numbers in real-time. This drives loyalty and engagement for Alaska Airlines’ passengers, and then some.

Message Center Engages Passengers in the Right Place at the Right Time

While the pre-flight hustle is an easy target for streamlining and engagement, Alaska Airlines also partners with Airship to promote services that enhance passengers’ in-flight experience. For example, on flights with no Wi-Fi, passengers can be prompted to download the Gogo Entertainment App so they still have something to watch. They can also be invited to preorder in-flight meals or other services that help them have the most relaxing and enjoyable trip possible. These engagements result in happier, more engaged passengers, and an uptick in revenue for Alaska Airlines as well.

Streamlining Travel Is Just the Beginning

Alaska Airlines and Airship are working to improve the day-of-travel experience for passengers around the world, but our mobile engagement platform has the ability to enhance the customer experience no matter your industry. The Alaska Airlines customer story can be found here, and our full slate of customer stories can be found on our customers’ page.

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Airship Boost Increases Spend Speed and Automates Targeting, Worldwide. 

AccuWeather needs to reach highly segmented audiences around the globe at a moment’s notice — and potentially on a massive scale. This is a huge lift, and has the potential to slow down the delivery of time-critical information. But with Airship Boost, users of AccuWeather’s mobile app and desktop website are assigned a unique identifier based on their device’s location. When severe weather warnings are issued for a geographic area, AccuWeather delivers targeted alerts to affected users. To find out just how effective Airship boost is at getting these messages out, view the customer story here.

Personalization Tags Maintain Engagement in Fairer Weather

For these urgent alerts to be the most effective, AccuWeather needs a consistently engaged user base. Airship is currently collaborating with AccuWeather to provide its users with personalized content that taps into their needs and interests. From pollen levels and air quality to conditions at the beach or on the slopes, Airship Personalization Tags will enable automated notifications to users based on their preferences. And that’s not all. Visit the full customer story for details on how AccuWeather leverages personalization to keep its customers engaged.

A Partnership with Customer Engagement Gets Results That Speak for Themselves

Powered by Airship Boost, AccuWeather has positioned itself as #1 in mobile alert delivery speed to users worldwide — but notification speed only matters if people are engaging with the notifications themselves. Fortunately, the 310 million unique web and app visitors that AccuWeather receives monthly suggest that’s absolutely the case, and with Personalization Tag integration just around the corner, the future is looking bright.

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The post Sending Crucial Real-Time Weather Notifications: The AccuWeather Story appeared first on Airship.

With Airship, AccuWeather Delivers Critical Alerts Quickly & Reliably

AccuWeather is the leading provider of vital weather forecasts to millions of global users every day. These alerts save lives, protect property, and ensure that its users are informed and prepared. But keeping millions of users informed requires massive amounts of segmentation and automation, which can slow down the delivery of time-critical details. Discover how AccuWeather uses Airship Boost to help their customers make critical decisions in record time (Read the story here). 

Seamless Day-of-Travel Experiences, Courtesy of Alaska Airlines and Airship

Alaska Airlines prides itself on creating seamless day-of-travel experiences for its more than 47 million annual passengers. As an early adopter of branded apps, Alaska has long been at the forefront of using new technologies to improve operations and deliver better experiences. Now, thanks to its partnership with Airship, the Alaska Airlines app is more efficient and helpful than ever. Learn more about these day-saving tools and the 68% of users who benefit from them (Read the story here). 

On-the-Road User Retention with GasBuddy and Airship

Over 80 million drivers use the GasBuddy mobile app to locate the best-priced stations with the amenities they need. The Boston-based startup keeps GasBuddies coming back to the app by continuously investing in new features and programs, but these don’t add much value without rapid adoption. Enter Airship: We helped GasBuddy boost traffic and increase retention by 60%  To find out how, read the story here. 

OPB Showcases Its Storytelling With Airship Mobile & Web Notifications

Public media relies on its listeners, viewers and readers to ensure its vital public service continues. OPB — which relies on contributions from its 150,000+ members for two-thirds of its operating budget — is fiercely dedicated to building and maintaining quality relationships with these members. Partnering with Airship, OPB has fostered a 78% long-term user retention rate, creating unrivaled audience loyalty. Here’s how. 

Chicago Tribune Creates Loyal Readers With Airship’s Customer Engagement Platform

As newspapers struggle with flagging subscription and home-delivery rates, the Chicago Tribune is getting proactive with its engagement. Serving over 820,000 daily readers, the Tribune is meeting its customers where they are through a mobile app that gives readers a simple and customizable way to follow their favorite topics and receive exclusive, premium storytelling. Powered by Airship, this customer engagement platform drove a 62% decrease in app uninstalls, and that’s just the beginning. Learn more by reading the story here. 

Let’s See What Airship Can Do For You

Customer engagement transcends industries, and we’re proud of the range and scope of our success stories. These are just our most recent — to read more about what Airship can do for your business, and see who else we’ve helped, visit our customers page.

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Marketing technology is always evolving. That’s both the beauty and the challenge of being a digital marketer in 2018. Staying ahead of the game means finding new ways for different channels to work together in ways that make your customers’ lives easier and better.

SMS is one of those channels that’s often not integrated as fully into an omnichannel marketing strategy as it could be. And yet SMS has a ton of potential: it’s simple, lightweight, scalable, and OS agnostic.

That’s why billions of people use SMS everyday — and why it is essential to make SMS text messaging part of your marketing mix.

Consider these SMS marketing stats:

• Simple SMS text messaging generates the highest open (98%) and response rates (45%) on mobile devices, far outperforming other mobile messaging channels

• 90% of text messages are read within 3 minutes

• SMS texts have an average 98% open rate

• 75% of millennials prefer SMS for promotions and surveys

SMS text messaging is a critical — and incredibly effective — component of a strong omnichannel marketing strategy.

Urban Airship’s SMS Makes Your Text Messaging a Smarter, More Integrated Part of Your Omnichannel Strategy

As a stand-alone solution, SMS messaging is a great marketing tool. As a part of Urban Airship’s AI-driven Digital Growth Platform, it is an exceptionally powerful and diverse solution for augmenting and amplifying marketing campaigns.

And now — whether SMS is a core component of your strategy or a critical fallback channel — Urban Airship’s SMS can be integrated and precisely coordinated with all your engagement channels through the Urban Airship platform.

SMS messaging can be intelligently orchestrated with initiatives in other channels (email, in-app etc.). Coupled with the ability to segment users, personalize messages, and coordinate delivery, this provides an easy way to maximize engagement and measure total marketing performance. How can that play out in practical marketing use cases? A few examples:

Keep Fans in the Game

Use text messaging as part of your strategy to engage sports fans before, during, or after the game to keep them cheering for the home team. Share breaking game updates, conduct polls and even reward fans with personalized, special offers on game tickets, merchandise and more.

Reward Loyal Customers

It’s no secret that the top few percent of shoppers on any ecommerce site produce the majority of revenue for any brand. Reward your most valuable customers with immediate, custom offers that will delight them — and boost results.

Activate Mobile Wallet Transactions

Mobile wallets are a go-to utility in moments of transaction, creating unique opportunities for brands to engage users when it matters most. Make SMS and mobile wallet work even better together by sending an SMS message with a link (or even better, an adaptive link) to download a mobile wallet pass like a coupon or even a boarding pass. You’ll be expanding your mobile footprint, and you’ll be multiplying your results, as your customers are more likely to redeem and share mobile wallet coupons.

Re-Engage Lapsed Users

SMS is a great way to reach users who haven’t visited your app or website for a while. Sending them the right content, at the right time, through SMS can be a great trigger to bring them back. (See more tips for re-engaging users here.)

Good to Go Out of the Box

Every mobile phone in the world can send and receive text messages, and engagement is very high. To leverage the power of intelligently-orchestrated SMS, you want a solution that’s easy to implement, right away. Using SMS through Urban Airship’s Digital Growth Platform provides everything you need in one convenient package:

• Easy upload: Just upload numbers in bulk via CSV

• Robust API: Real-time, server-to-server messages mean actions are always contextual

• Single interface: One interface supports all channels managed by our Digital Growth Platform

• Opt-in/out management: Inbound requests to opt in or out of SMS are handled for you

• Audience segmentation: Quickly define unlimited subsets for targeted campaigns

• AI-powered orchestration:  Orchestrate SMS messages as part of a multi-channel strategy

• Personalization: Send transactional messages triggered by a backend system (confirmation, tracking etc.)

• Scheduling: Schedule messages to be delivered at a specific time

• Mobile wallet integration: Deliver personalized passes, tickets, coupons and more

• Analytics: See how SMS performs on its own, and against other channels.

Mobile, Agile and Versatile

Whether your marketing strategy calls for using SMS as a primary channel, or backup channel, Urban Airship offers a solution that will help you take a more connected, coordinated, and intelligent approach to SMS, and deliver a more intuitive and engaging customer experience.

If you’d like to learn more about Urban Airship’s SMS text messaging solution, or our Digital Growth Platform, just let us know. We’d also be happy to create a personalized demo so you can see how SMS is just one part of our unique approach to future-proofing your marketing technology stack — and helping you get even better results for your brand.

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