According to our latest benchmarks, roughly 55% of app users say “thanks, but no thanks” to app push notifications. It is imperative to be able to communicate to your app users because they are often your most valuable customers. So how can you engage them elsewhere? How about in the app? While push notifications are […]

It’s the classic icebreaker: of three statements about in-app messaging, two are true and one is a lie. We’ll just tell you the lie up front.