Sandra Wroe

Are you running the same campaigns over and over again, and struggling to keep engagement high? This could be the game changer you need.  In our first post in our gamification series, What is Gamification?, we defined various gamification strategies and tactics. In our second post, When to Play and How to Win, we tackled […]

Consumers’ reliance on mobile devices and their immersion in social media have changed the way they interact with content and brands. Instead of carving out a set time to go shopping or read the news, consumers’ interactions with brands are short, focused and transactional — often referred to as “content snacking.” This change in consumer […]

Gamification is the use of game design elements and mechanisms in non-game contexts. In this series, we will outline the various forms of mobile app gamification, including when you should consider them and how to do them well. The most common objective for gamification is to motivate people to perform certain behaviors, which in a […]