Making Mobile Growth a Reality: 10 Must-Know Stats & 5 Principles for Success

December 21, 2016

Our latest eBook, 15 Essentials for Mobile Growth, is now available for download. In the last few posts, we’ve been sharing highlights; download the eBook anytime.

In the first post in our mobile growth series, What is Mobile Growth?, we sketched out a definition of mobile growth. In the second post, Getting Into the Mobile Growth Mindset, we highlighted the essentials for continuing the shift to a mobile-first perspective. In the third post, How to Set (and Reach!) Your Mobile Growth Goals, we covered key elements of a successful approach to meeting and beating your mobile growth goals. The fourth explored How to Leverage Mobile Business Intelligence to Power Mobile Growth, and the fifth was Don’t Miss Your Mobile Growth Opportunities.

In this, the sixth and final post in the series, we’re wrapping up with some mobile growth stats, along with five core principles for succeeding at mobile growth.

Mobile growth statistics to keep in mind as you plan your strategy for growing your business:

Mobile now represents 65 percent of digital media time (via comScore)
The desktop is rapidly becoming a “secondary touch point” for a large percentage of the US digital audience. (via comScore)
Black Friday set a record as the first $1 billion mobile shopping day in U.S. history. The estimate marks a 33 percent increase over last year’s mobile sales total for the day. (via Adobe)
Mobile accounted for 45.1% of web-shopping traffic in the first quarter of this year, just edging out desktops at 45%. (via Demandware)
By the end of 2017, phones will account for more than 60% of digital traffic. (via Demandware)
For the first time, in the first half of 2016, the leading 25% of mobile retailers saw 50% of their sales from mobile. (via Criteo)
30% of all online shopping purchases now happen on mobile (via Google)
Apps convert 3x more product viewers than mobile web (via Criteo)
61% of users are unlikely to return to a mobile site they had trouble accessing — and 40% will go visit a competitor’s site instead. (Google)
Mobile advertising will represent 72 percent of all US digital ad spending by 2019 (via eMarketer)

Five core principles for capitalizing on mobile growth:

Future-proof your brand: take advantage of the historic shifts toward the mobile platform to reach more of your customers on their own terms, on a device that’s with them all day every day.
Make experiences with your brand easy and seamless across all the places you interact with customers.
Leverage user-level data to create individualized, 1:1 customer communication in real time at mobile scale.
Become your customer’s real-time source of useful and valuable content at the precise moment they need and want it, across all devices, platforms and channels — from smartphones to watches to cars to in-home smart devices.
Think bigger, increasing the speed of learning curves on what customers want and expect — and delivering it.

Got questions about mobile growth? We’ve got answers. Get in touch anytime to talk with our experts about how your brand can get ahead — and stay ahead — of the mobile growth opportunity.

We also invite you to learn more about our Mobile Growth Platform — and sign up to be part of the beta.

Download the complete eBook, 15 Essentials for Mobile Growth at any time to get all of our ideas, insights and self-assessment questions.